Dallas Cowboys Case Study

I think this case was extremely interesting, to say the least, especially considering that this incident occurred during some of the peak years of the Cowboy's popularity as "America's Team." I really haven't made a definite decision in whether they made the best decision for the team or the public. It is very rare that such a huge incident was almost completely sealed by the organization and not revealed completely until years later; no one was willing to step forward with the information. There were pros and cons to their decisions. The major con would be that they weren't straightforward about the decision that they claimed to be a small, internal and family matter. They weren't exactly ethical with the "come clean, and come clean quick" method that a lot of PR professitonals use. They did the complete opposite and left the media and fans in the dark. This ultimately just furter hyped the incident and increased attention. The major pro of their decision was that they ultimately protected themselves; one of their star players was involved in the incident, and coming forth with all the details (which is now known as an assault) could have definitely jeopardized his parole situation and could have led to him not being able to participate in the upcoming season, which would have been extremely detrimental to the Cowboys. In many cases it is good to take the utilitarian approach to these cases, because usually the honest and ethical approach best affects the ppl involved. I'm indifferent on their approach because it wasn't ethical, but they did ultimately protect their players and solve the issue internally.