Chapters 12, 14!

This week was very informative. I think two of the most important information that we discussed were in chapters 12 and 14. Chapter 12 is all about crisis communication. What seems to be most important about crisis communication is HOW we respond to chaotic situations, and HOW QUICKLY we respond! It is invaluble to every organization that there is a crisis comm plan and that it is practiced; one very interesting and disturbing fact that you gave on Wednesday was that only about half of all companies have a contingency plan of this kind, and of that half only one-third have actually practiced the plan! That is very disturbing. In chapter 14, there was a lot of good info on Cultural attributes that companies need to keep in mind when communicating cross-culturally, especially for companies with international offices. Also, it is important to have a crisis management team (CMT), or crisis planning team (CPT) in these situations. As you said, lawyers and their legal advice are not always needed in these crisis situations. There was also alot of important info on p. 403 about risk assessment. Overall, I have learned a lot about the importance of structure, organization, and "covering all bases" within your company.