Embracing Cultural Differences!

Chapter 14 was all about recognizing cultural differences and achieving successful cross-cultural Public Relations. This chapter brought out several very interesting points. For one, Americans should realize that this is not just a country of "hot dogs and pie," and that there is much diversity in this country, even down to our time priorities. For instance, Whites spend more likely than Blacks or Asians at work; Asians spend more time on Education that Blacks, Whites and Hispanics; Blacks spend more time than any other race at church, and Hispanics spend more time than anyone else with their families. Therefore, we should all be educated in knowing that everything, from our values to the food and music that we like, vary. This is also the case in cross-cultural businesses. Some of the basic approaches that you can take to educate yourself are awareness, commitment, and research, upon several other steps. One of the most important steps in all of that is the last one, which is continuing education. Recognizing cultural differences is never-ending, there is always room for more knowledge. In doing these things, you will expand your knowledge on cultural differences, which will help you in your respective field.