Week 11

This week was a very trying week for me in this class! I really had a little more difficulty with the test than I thought I would have. Nevertheless, the content of chapters 5-9 was essential to me. This week we discussed the media kits, and I read chapter 10. Chapter 10, in short, further stresses the importance of good writing. In their example at the beginning, you imagine yourself at your first big PR job after graduation. There is a new director at Volunteer Clearinghouse, one of your agency's key clients, and your job is to create a newletter announcing the new director. This is a very key moment in the career of a PR practicioner because it is important that your writing process begins with values and ends with evaluation. It is important to approach your writing process with confidence and take these assignments very seriously. You should make sure that each stage is consistent with maintaining the values of your company, and in doing all these things, your project should end successfully!! Thats all for now, talk to ya later!