Chapters 1 and 2

These chapters were both very beneficial to me as a PR major. Defining public relations has always seemed a little gray, but I think their definition of the "communications between management and its publics" is a good choice of words. I would like to see more information on the aspect of event planning in Public Relations because that is the aspect that I am most interested in (well that and corporate PR!). I really like that textbook because, unlike most books, I actually stay interested in the text! I also liked how they showed the examples of PR gone good and bad in Chapter 2. Til next time!