More thoughts on CEO involvement in PR!

I just wanted to piggyback a little off of the in-class discussion from this past Monday class. I think its essential to the company that the CEO is trainable, speaks professionally and has the poise and charm that is needed when situations arise where public speaking is necessary. I think Steve Jobs is the perfect example of a CEO that didn't have the etiquette needed, and his arrogance and avoidance of public concern caused a huge backlash to Apple, Inc. Even though it seemed a little rehearsed, the public apology that was shown in class on youtube was a great example of the CEO stepping up to forefront while the company was under scrutiny. This is the kind of action that should be taken by all CEO's, so that the public has a direct connection to the face of the company.

Yesterday's Play!

Yesterday's play was really funny, I think the cast did an amazing job! It was good to be able to learn outside of the typical classroom setting, so I am very grateful that we had the chance to go out there together. Unfortunately, I had other obligations to tend to after the play so I wasn't able to stay for the little chat session that followed :( I will see you all next week!

Post Apple Thoughts!

I am really appreciative of the opportunity that the class received to do some more research on Apple, Incorporated and Steve Jobs. Its truly amazing to see some of the hugest international corporations not seem to deliver in terms of good public relations practices. I think we all have learned some very valuable lessons from the failures of Apple, Southwest, and many other large corporations. These close-ups on these companies will really help us out a great deal when we enter into the professional world!

Chapter 1 and 2 post, Ethics and Speeches

These Chapters touched on something that we discuss alot in class, ethics, as well as new information on the history of corporate and commercial speeches, as well as giving an in-depth look at how to structure a speech and the restrictions involved. As a PR professional, it is important to be well-polished on both of these topics, since it is inevitable that we will need to know how to deliver and form a speech. Also, ethics needs to be infused into our everyday lives, professionally and personally. This is just as important as profit maximization and every other aspect of PR.